Social and ecological responsibility is the core of our studio.

Sincere Branding

A visual identity gives a face and a voice to a company, organization, individual, product, or service. We believe that we have a responsibility to direct engagement towards initiatives doing good for the people and the planet.

Our Strategies

We brand businesses, organizations, and people whose products, services, and activities do not harm people or the environment, and contribute to public good in a responsible, positive, and sustainable way. We help people working towards one or more of the United Nation’s 17 Sustainable Development Goals.


Be conscious to work and represent the community, particularly, BIPOC owned businesses and organizations.

Brand collateral can produce a lot of printed waste. We use recycled paper, and vegetable or soy inks that biodegrade. We work with local printers so materials are regionally sourced, requiring as little shipping as possible, this also supports the local economy. Additionally, we try to reduce the amount of paper used in a project by discussing your exact needs to determine the best estimate of need and use.

We design physical marketing material with its “afterlife” in mind. How will the message’s vehicle of delivery go on to function after it has served its purpose? We design your collateral with this question in mind. Can it be recycled, reused, or kept as a useful object?

We design brands that are authentic and honest to the aims of its purpose. We also work to highlight your activities that benefit social or environmental good.

Building Sustainable Websites

The Internet has become a massive consumer of energy. The data centres used to power the web consume nearly 10% of global energy production and is growing exponentially year by year. There are data centres running on renewable energy, though they can't produce enough energy to keep up with the continuing growth of online traffic. Web pages have become increasingly “heavy” with video, large image files, custom fonts, and scripts. The larger the page size, the more energy is needed to load the page every time someone visits. From 2010 to 2018, there was an approximate 278% increase in web page sizes. In trying to make the web more sustainable, we aim to build lightweight web pages that are simple and beautiful, but also load quickly and on renewable energy in order to combat the rising carbon impact of the Internet.

Our Strategies

We begin by evaluating your current site (if you have one) to see how much carbon is emitted per page. The design of your new site will aim for a target below 1.76 grams of CO2 per page load.

We assist with developing concise copy that is complemented by a well organized user experience. This ensures that your users can find the info they need without wasting time browsing your site for it. The more users are loading pages, the more energy is being used. 

We devise creative solutions to provide you with visual content that doesn’t weigh your web page down. We use vector illustrations whenever possible. When using photos, they are compressed without losing image quality. We always compare and use more efficient file formats, like WebP and SVG, rather than JPEG or PNG.

AMP simplifies content on mobile devices so as to be more lightweight, and hence use less energy, this also decreases the site’s load time.

Custom fonts that get uploaded to your site can add significant weight to your page. We try to use beautiful and classic default fonts whenever possible (this site is 100% default fonts). When custom fonts must be used, minimal use throughout the site is advised.

We use as little javascript as possible as it adds file weight and increases the amount of processing needed.

We use light WordPress themes customized with clean code and as few plugins as possible.

We always use green servers. “Green” is defined as a hosting provider who uses renewable energy like solar, wind, or water. 

This page emitted just 0.14g of CO2, 89% better than the average tested web page.
via Carbon Calculator